Re-posting from Goodbye Virtual Reality, Hello Augmented Reality
Augmented Reality or Web Squared, is the next iteration of the Web and also desktop and mobile applications and is indicative of the future hybrid Web and device experience. And no, it’s not called Web 3.0.
"Augmented Reality joins the likes of the Semantic Web, Geo-Location, Artificial Intelligence, among many other emerging technologies in what the father of Web 2.0, Tim O’Reilly, refers to as Web Squared".
Augmented Reality (AR) refers to the live direct or indirect view of a real-world environment whose elements are supplemented with, or augmented by, computer-generated imagery. The augmentation is conventionally in real-time and harmoniously displayed through meaningful context with environmental elements".